President

Tim Wood Powell, MBA

Tim Powell is a thought leader and organizational catalyst in knowledge strategy. His articles, books, and blog Competing in the Knowledge Economy address a range of opportunities and threats relating to intellectual capital, brands, and other intangible enterprise assets.

Tim’s mission is to build things that help clients.  A research psychologist turned MBA, he is the developer of the Knowledge Value Chain®, a framework for increasing the ROI and value of enterprise Data, Information, Knowledge, and Intelligence.  A client’s interest in brand integrity led him to develop I-TRACK™, a work process for identifying brand equity attacks that was installed in major CPG and pharmaceutical accounts.

Prior to founding TKA, Tim held client-facing and firm management positions at KPMG, Opinion Research Corporation, and PwC. Though much of his work has been with large organizations, he has also served on the boards of start-ups in health care and technology.  Prior to entering business, he spent six years working with nonprofits and government agencies in children’s health and public transportation.

Tim is a Senior Fellow of The Conference Board Marketing and Communications Center and a founding member of the Council of Competitive Intelligence Fellows.  He serves on several advisory boards and on the adjunct faculty of Columbia University.

Tim’s next book, Managing Knowledge for Value:  A Practical Introduction to the Economics of Knowledge, will be published in 2020.

BA Yale College; MBA Yale School of Management.

Photo by Leslie Hassler.

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