Jay Gronlund is president and founder (1990) of The Pathfinder Group. His core expertise is in marketing and new business development in the US and overseas, including strategic brand positioning and ideation. Typical projects involved a comprehensive market assessment, due diligence and customer research (including competitive intelligence), strategic and market entry planning, and brand development or revitalization for new products (including ideation sessions).
Related to these consulting activities, Jay organizes and facilitates customized workshops on various marketing and business development topics. He has taught a branding course at New York University since 1999, Positioning and Brand Development. His newest book Basics of Branding: A Practical Guide for Managers was published in 2013.
Jay has held senior executive positions in marketing and brand management at Newsweek, Seagram, Church & Dwight (Arm & Hammer), and Richardson-Vicks. He is a graduate of Colby College and has an MBA from Amos Tuck, Dartmouth College.