Research Design

For a major payer, TKA assessed how enterprise-level research requirements would change as a result of unprecedented changes in the regulatory and competitive environment for health care brought on by the Affordable Care Act.  This assessnment integrated views from internal research users and internal research producers, as well as scans of the external business environment.

We recommended significant changes in both the content and process of research, making the market research and competitive intelligence functions more effective and responsive to changing business conditions and internal client needs.  Our recommendations were phased in using a detailed implementation roadmap. At the same time, we identified substantial cost reductions resulting from the elimination of asset redundancies.

Our work included the development of a Research Repository.  TKA designed and built a Content Management System for market research and competitive intelligence work products using SharePoint®.  We trained client site managers and assisted with internal implementation and roll-out.