TKA is known for researching things that do not yet exist. New market opportunities are our specialty, and health care is currently experiencing a wave of innovation.
For home-based services to the elderly population (home health and personal care), TKA identified and assessed market opportunities and strategic options. We examined a variety of factors, including:
We made market and revenue projections on both a macro (total US) and micro (regional target markets) basis. A formal business case presentation was prepared for client management.
For a start-up contract sales organization, TKA provided definition and quantification of the value proposition. These were used in sales presentations and investor offering documents. Included was a Value Model that quantifies the client cost of pharmaceutical non-adherence, as well as the projected savings resulting from our solution.
For a start-up in the genetic testing market, TKA sourced information on treatment within a specified disease categories within specified geographies. The results supported revenue projections used in presentations to potential investors.