Competitive Scenarios

For a major health plan provider, TKA developed several competitive scenarios that could result from the implementation of health insurance exchanges under the Affordable Care Act.  We described and evaluated potential results under each of these scenarios, including:

  • Market entry by new players
  • Market exit by existing players
  • New categories of competitor (insurance CO-OPs, for example)
  • Price points and profitability
  • New products
  • Distribution channel shifts