Value Model Optimization™

You sell a big-ticket B2B product or service.  What is it worth to your clients?  How do they measure the value your solution adds?  What's your client-facing business case?
You offer a solution to a specific, defined business problem.  Wouldn't it be useful to know how much that problem is costing your client? Armed with this key data, you could show them the benefits of deploying your solution, how to budget for it, and how to calculate its anticipated ROI.
TKA's Value Model Optimization™ methodology combines competitive analysis, econometric modeling, and data visualization to give you a clear, metrics-based picture of your B2B offering's value model — including how it can be maximized and how it is likely to change in the future.

This tactical valuation methodology is the critical element in building the business case for your product or service, for example in:

  • making sales presentations to potential clients,
  • securing funding from potential investors, and
  • making strategic investments, especially in rapidly-changing markets.

In each case, Value Model Optimization™ defines a quantitative payout framework against which your prospective client can gauge how much your product or service is worth. The greater the value added by your offering, the greater your client's eagerness to investment in a solution — your solution -- and the greater the revenue for you.

TKA builds the "meter" for value — then we show you how to move the needle.

Client Use Cases

Each TKA modeling solution is hands-on, evidence-based, and tailored to your unique competitive challenge. Here's how our approach has recently helped our clients:

  • Value-of-Knowledge SuperModel – For a venture-backed knowledge mapping company, TKA built an interactive model for their sales team to use in forecasting client revenue generation and cost savings.  Our work was published in Baseline magazine.
  • Brand Equity at Risk (BE@R™) – Manufacturers sustaining attacks from counterfeit, knock-off, and diverted products face financial threats to their revenue streams and brand equity. TKA's BE@R model measures the potential damage to brand equity from these illicit activities.
  • Health Insurance Migration Model – It is feasible that migration from traditional employer-sponsored health insurance plans (B2B) toward individual policies purchased on online exchanges (B2C) could eventually occur. TKA modeled alternative scenarios and potential outcomes, along with the financial implications of each.
  • Pharmaceutical Adherence Value Model™ TKA developed a cascade model (pictured at right) to measure the potentially huge loss of pharma manufacturers' revenues from multiple factors that suppress patient engagement, adherence, compliance, and persistence in taking prescribed drugs.
  • CEO Value-Added Model – For the authors of The Transformative CEO (McGraw-Hill, 2012), TKA developed and implemented a scorecard for CEO-led stock performance relative to the overall market. Our results were published in Forbes.